Product Design is the Key to Brand Success

So you’ve been busy building your business. You’ve got concentrated on marketing. You have gotten on the market and posted to Facebook and Twitter. You have posted your story on all of your sales pages. You have created your blog. You’ve even written articles and posted them all over the web. You’ve got hung round forums and posted ’till you were told to stop. You’ve been building your model like gangbusters.

But have you ever forgotten something?

The most important brand success factor is not marketing. It’s delivering in your promises. It’s delivering a top quality product to your customers.

And for these of us creating learning content material that means your largest success factor is product creation. You see it’s in product design and creation that almost all of your high quality goes to be in-built — or left out.

In the brief time period, individuals listen to your branding efforts. Your advertising and marketing is a key factor in developing their opinion of your quality. They listen to your promises — each stated and implied — and then make a decision. Your marketing will persuade individuals that you just do know what you’re doing. And that you will deliver a high quality product.

But in the long term, they’ll judge you by how well you actually deliver on these promises. They judge you by the standard of your products. By the quality of your services. And by the standard of the relationship they develop with you. And in the internet advertising and marketing business creating a long term relationship along with your customers is a key to success. That’s why list building is so important.

And when creating courses and eBooks and other info merchandise the largest affect in your quality is how you design and develop your products.

High quality in a learning content material product is measured on three levels.

The primary is content. However your clients — your audience — are taking your course exactly because they don’t know the content. They are there to learn the content. So their judgment of the quality of that content material is different. It is not primarily based on how well you recognize your subject.

Instead your clients will judge your content based mostly on how well it meets their wants and expectations. Did you design the product to solve a selected drawback they are having? Did you design your product around their motivations? That’s how they may decide your content.

The second thing they’ll choose you on is organization. Do you appear to grasp the subject well enough to current it so they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

Finally they are going to decide you based on delivery. Does it look skilled? How is your spelling? How is your grammar? Do you appear to be pleasant and easy to speak to?

Nevertheless it’s not that simple. You see the way in which you deliver quality content includes closely identifying and concentrating on your customer. And that very same goal buyer you outlined in the product design and creation process can be used for all your contacts together with your customers. Together with making your advertising and marketing goal your desired customer. So your short term influence finally additionally is determined by the quality of your product design process.